Monday 25 June 2012

EXP3: VIDEOS



The Facebook building is designed with three key themes; Outside vs Inside, Transparency vs Opacity and The eye. The spiral shaped interior means that you are always looking out as you travel through the building which relates to the shape of the building and gives off an all-seeing powerful vibe. In contrast the opaque core of the building conveys exclusivity and is also the location of the VIPs office, which can be seen from the outside through a transparent exterior. 




The Take Two Interactive HQ is designed with the themes Play and Unlimited power in mind. 
The aggressive shapes are in line with the nature of their games and advertising. The building is located in a man made cave because they are not trying to be attached to the people they influence while they create these controversial games, but the elevator and bridge represent a connection to the real world.The 
SKETCHUP MODELS



FACEBOOK:
Themes: The Eye, Transparency vs Opacity

Link to Facebook HQ: 
http://sketchup.google.com/3dwarehouse/details?mid=e63c86792dcbb3841230376f8d512f0c



TAKE TWO INTERACTIVE:
Themes: Play, No Limits/Boundaries

Link to TTWO HQ:
http://sketchup.google.com/3dwarehouse/details?mid=cc0e5235979a6f801230376f8d512f0c

ELEVATORS AND DINING TABLE

Facebook and Take Two Interactive are both very powerful companies, but in different ways. Power can be discrete or it can be exaggerated, but measuring power is almost impossible. Facebook has power in numbers. It lies with the users, for everyone to see and hear about in the news. Anyone can use it to a degree, but there is not total freedom and another level of power exists at the core of the company.
The elevator for the Facebook VIP is the core of the building itself; which means that this central symbol of power is never left unguarded when the VIP is not there. The transparent exterior of the building must be lowered for the VIP to leave the building much like the masses must agree to the terms of Facebook if they want to use it. 
The symbol of the eye is a common theme in Facebook HQ and I have used it as the seat for the dining table. The table is very long and isolated, which I feel suits the disconnected lifestyle that power can lead to. The seat for TTWOs VIP is the "Play Button" >, which I have used as a recurring theme for the interior design of TTWO HQ. The elevator itself is the shape of a bullet; bold and attention-seeking, like the companies advertising and games. Take Two interactive express the ideas of power in a way which gives their customers an unparalleled but unrealistic sense of power. It is the feeling of being powerful which they dwell upon and give to their customers to keep them hooked. The warped bridge which the elevator travels through seems to create an unrealistic world surrounding you which could trigger this feeling of power, perfect for a meeting with a much bigger company.


CONTROLS:

TAKE TWO:
 1 - Elevator(bullet) - b (reverse n)
2 - Open for meeting - c 

FACEBOOK: 
1- lower Facade- f (reverse g)
2- lower elevator - e (reverse r)
3- Meet at table - m (reverse k)







tHE
2 POINT PERSPECTIVE



INTIMIDATING, DOMINION

LEVERAGE

COMPLEX

DERANGED

EXAGGERATED

BOLD

EXCLUSIVE, WATCHFUL

DEPENDENCE

BALANCED,TIERED





CUSTOM TEXTURES



LINEAR

SCALAR

ROTATIONAL

RADIATE

FOLD

1 POINT PERSPECTIVE



BOLD


DOMINION, INTIMIDATING

EXCLUSIVE, EXAGGERATED

WATCHFUL

DEPENDENCE, BALANCED

SHEEK

COLLAPSED

ATTRACTIVE, LEVERAGE

DISCRIMINATE, TIERED

EXCESSIVE

DERANGED, COMPLEX

Wednesday 16 May 2012

EXP 3: Valley / Power Articles


HIGH CUP NICK, UK

















POWER AND INFLUENCE


Global corporations influence the behaviour of the individuals who use their products
The ethical issues surrounding the idea of being influenced are dismissed without comment; But there is considerable potential for its misuse in the 21st century.

Copycat violence has lead to reckless homicide, but the claims against the company were dismissed without merit. A spokesperson for Coca Cola implied that her company tried to stop a ban on plastic bottle in the Grand Canyon national park, but the president of the National Park Foundation insists they never influenced anyone. The economic impact of $13million donated to the NPF by the beverage giant suggests that influence is a complex and mysterious process, certainly not challenged by individuals.
If companies limit information to individuals, this restricts their individual influence, and the balance of power becomes clear.