Monday 25 June 2012

ELEVATORS AND DINING TABLE

Facebook and Take Two Interactive are both very powerful companies, but in different ways. Power can be discrete or it can be exaggerated, but measuring power is almost impossible. Facebook has power in numbers. It lies with the users, for everyone to see and hear about in the news. Anyone can use it to a degree, but there is not total freedom and another level of power exists at the core of the company.
The elevator for the Facebook VIP is the core of the building itself; which means that this central symbol of power is never left unguarded when the VIP is not there. The transparent exterior of the building must be lowered for the VIP to leave the building much like the masses must agree to the terms of Facebook if they want to use it. 
The symbol of the eye is a common theme in Facebook HQ and I have used it as the seat for the dining table. The table is very long and isolated, which I feel suits the disconnected lifestyle that power can lead to. The seat for TTWOs VIP is the "Play Button" >, which I have used as a recurring theme for the interior design of TTWO HQ. The elevator itself is the shape of a bullet; bold and attention-seeking, like the companies advertising and games. Take Two interactive express the ideas of power in a way which gives their customers an unparalleled but unrealistic sense of power. It is the feeling of being powerful which they dwell upon and give to their customers to keep them hooked. The warped bridge which the elevator travels through seems to create an unrealistic world surrounding you which could trigger this feeling of power, perfect for a meeting with a much bigger company.


CONTROLS:

TAKE TWO:
 1 - Elevator(bullet) - b (reverse n)
2 - Open for meeting - c 

FACEBOOK: 
1- lower Facade- f (reverse g)
2- lower elevator - e (reverse r)
3- Meet at table - m (reverse k)







tHE

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